Aerial view of a Los Angeles construction site at golden hour
A Counter Clockwise Agency Content Series

Builds that move
the market.

Cinematic monthly content for Los Angeles developers and general contractors — built to grow trust, hold attention, and convert. Premium production, drone included, delivered every 30 days.

30-Day Delivery
Aerial Included
Filming Across LA
01Single-family02Multifamily03Mixed-use04Adaptive reuse05Hospitality06Industrial07Spec homes08Class-A office01Single-family02Multifamily03Mixed-use04Adaptive reuse05Hospitality06Industrial07Spec homes08Class-A office01Single-family02Multifamily03Mixed-use04Adaptive reuse05Hospitality06Industrial07Spec homes08Class-A office
¶ 001
Editor's note

"A rendering sells the idea. A construction film sells the company."

Counter Clockwise Agency · Field notes, 2025
10×
more engagement

Video posts out-perform static images on LinkedIn and Instagram by roughly an order of magnitude — the format developers and brokers actually stop for.

73%
of buyers prefer video

Three out of four high-intent buyers say video tours and progress content influence which developer or project they take seriously.

+49%
faster revenue growth

Companies publishing consistent video marketing report meaningfully faster YoY revenue growth than those that don't.

1,200%
more shares

Combined video posts generate far more shares than text + image combined — earned reach on every milestone you film.

Sources: LinkedIn B2B benchmarks · NAR Home Buyer & Seller Study · Aberdeen Group · Brightcove industry reports.
01 — What we do

A film crew that lives inside your construction schedule.

Drones above, cameras on the ground, an editorial team in post. One contact, one invoice, one consistent visual story across your entire pipeline.

Drone Cinematography
Aerial

Drone Cinematography

Part 107 licensed pilots flying Mavic 3 Cine and Inspire 3 — orbital reveals, hyperlapses, structure-to-skyline transitions captured in 5.1K ProRes.

Crew & Camera
On Ground

Crew & Camera

Two-person crew with cinema gimbals, prime glass, and FPV when the site allows. Interviews with your superintendent, walkthroughs of every floor.

Edit, Color, Deliver
Post

Edit, Color, Deliver

Cinematic monthly reels graded to your brand. Vertical cutdowns for IG and LinkedIn. Raw 4K archives delivered to your Dropbox the same week.

Chapter II · The thesis

Build in public. Sell in private.

Every month a site sits unfilmed is a month of trust you can't recover. The teams winning LA's most competitive bids aren't louder — they're more documented. Our retainer turns that documentation into a deliverable.

5
Day delivery
12
Month archive
1
Crew, one invoice
Two tiers · one retainer · one invoice

The whole thing, itemized.

Pick the tier that matches your pipeline. Same crew, same delivery cadence, same manifest — just more projects covered and one piece credited back when you scale.

Tier I
The Studio
$1,400/ mo
1 active project · 4 pieces · 4 hours/mo on site
2 reels for the project + 2 bonus promo reels (under 10s). Drone coverage included on the shoot day.
The scope
  • 01Filming4 hours of on-site production per month
  • 02Coverage1 active project, filmed in a single production block
The delivery
  • 01Deliverables2 cinematic project reels + 2 bonus promo reels (under 10s) — edited, scored, and captioned
  • 02AerialDrone coverage included on every shoot day
  • 03Raw filesFull 4K masters delivered to your shared drive
  • 04ColorBrand-locked color correction on every frame
One piece free
Tier II
The Portfolio
$3,600/ mo
2 to 3 active projects · 8 pieces · 10 hours/mo on site
2 reels for every active project (up to 6) + 2 bonus promo reels (under 10s) — across a two-day rotation.
The scope
  • 01Filming10 hours of on-site production per month, split across two days
  • 02CoverageUp to 3 active projects, routed across a two-day shoot rotation
The delivery
  • 01DeliverablesUp to 6 project reels (2 per active project) + 2 bonus promo reels (under 10s) — 8 finished pieces / mo
  • 02AerialDrone coverage included on every shoot day
  • 03Raw filesFull 4K masters, indexed by project, delivered to your drive
  • 04ColorBrand-locked color correction on every frame across every piece
Marketing add-ons · Stackable on any retainer tier

Amplify the archive.

Production is only half the equation. Add distribution, authority, and outreach to turn your monthly films into a full pipeline engine. No additional shoot days required.

Developer thought leadership · deal flow
LinkedIn Authority
$2,400/ mo
  • 12 posts per month written in your voice
  • Video clips repurposed from shoot footage
  • Project milestone announcements
  • Investor-facing content strategy
  • Profile optimization and banner design
Instagram + Facebook · buyer awareness
Meta Social Engine
$3,200/ mo
  • 12 IG posts + 12 Reels per month from shoot footage
  • Grid curation and story sequences
  • Caption copywriting and hashtag strategy
  • Facebook project page management
  • Monthly analytics and performance report
Buyer + broker pipeline · direct access
Email Outreach
$2,950/ mo
  • 4 designed emails per month to your list
  • Buyer and broker list build and management
  • Pre-sale launch sequence per project
  • Capital partner update cadence
  • Open rate tracking and optimization
Meta + IG + LinkedIn · $2,500/mo min or 15% of spend
Targeted Paid Ads
$2,500/ mo
  • Full-funnel Meta (IG + Facebook) ad management
  • LinkedIn sponsored campaigns for developer reach
  • Geo + interest targeting tuned to LA buyer zones
  • Creative cut from your shoot footage — no extra spend
  • Weekly optimization + monthly performance report
  • $2,500/mo minimum management fee, or 15% of ad spend — whichever is greater (standard LA agency rate)
  • Ad spend billed separately (rec. $5K–$20K/mo)
AI-native lead gen · 2–3 week sprint
Organic AI Discovery Sprint
$3,900one-time
  • Audit of website + public positioning for AI readability
  • 30–40 test prompts run in ChatGPT-style scenarios
  • Positioning gap analysis + recommended page structure
  • Trust signal checklist (site, LinkedIn, GBP, references)
  • AI Discovery Audit Report + implementation roadmap
  • No guarantee AI systems will organically recommend you
OpenAI Ads Manager pilot · setup + launch
ChatGPT Ads Pilot Setup
$2,900one-time
  • Ads Manager availability check + advertiser account setup
  • Landing page review + campaign objective definition
  • LA-metro audience & location targeting
  • Ad copy variants + UTM / conversion tracking setup
  • Launch of first pilot campaign + initial performance review
  • Ad spend billed separately (rec. $1,500–$3,000 test budget)
Both AI packages · save $600
AI Lead-Gen Combined
$6,200one-time
  • Organic AI Discovery Sprint (full scope)
  • ChatGPT Ads Pilot Setup (full scope)
  • Coordinated recommendations across both tracks
  • Final summary report tying organic + paid findings
  • 3–4 weeks total depending on approvals
  • 50% on signing · 50% on delivery of final reports
Best value · Save $1,550/mo
Full Distribution Stack

LinkedIn Authority + Meta Social Engine + Email Outreach + Targeted Paid Ads — every channel running off the same footage. One crew, one shoot, four audiences reached every month. LA-market management rates, folded into a single retainer.

$9,500/ mo
$114,000 over 12 months
Saves $1,550/mo vs individual

All add-ons are 12-month agreements billed monthly. Stackable on any retainer tier. Content is produced from your existing shoot footage — no additional shoot days required for LinkedIn or email.

Examples of work · a sample of the archive

A few reels from the shelf.

Six examples pulled from active retainer work — the kind of cinematic, monthly footage every client builds up over a 12-month engagement.

Reel
Reel
Reel
Reel
Reel
Reel
Trusted on active LA jobsites

Builders we’ve documented.

Design-build firms, ground-up developers, and specialty trades across Los Angeles County.

01
Concept Renovations
Concept Renovations
02
Waterproofing Experts, Inc.
Waterproofing Experts, Inc.
03
Jones Builders Group
Jones Builders Group
04
Dosh Construction Inc.
Dosh Construction Inc.
05
Modern Works Construction
Modern Works Construction
Active sites · Beverly Hills → Long Beach250+ projects archived to date
02 — How it runs

A predictable monthly rhythm.

01

Walk the sites

We scout each active project in your pipeline and lock the monthly shoot calendar.

02

Shoot every month

Drone + ground crew rotates through your projects on a fixed cadence — rain or shine.

03

Edit & color

2 cinematic reels per project every month + 2 bonus promo reels (under 10s), vertical cutdowns, drone coverage, and raw archives.

04

Deliver

Everything lands in your shared drive within five business days, every single month.

The math · in plain English

One closed unit pays for the entire year.

You don't need a marketing study to justify this. You need one buyer, one investor, or one broker to choose you because your project felt real before they ever set foot on site. That's the trade.

3.2×
more inbound leads, average
−38%
time-on-market for filmed projects
+17%
price-per-sq-ft on premium listings
Worked example · LA developer
  • Average retainer (Skyline tier · 5 active projects)$5,250 / month
  • Reels delivered per month (2 per project + 2 bonus promo reels)12 reels
  • Effective cost per finished reel$438 / reel
  • 12-month commitment · 144 finished reels$63,000
  • Typical LA new-build net margin per single-family unit$180,000 — $420,000
  • Break-even on the full yearLess than 1 closed unit
Net effect

A year of cinematic, monthly content for the cost of a single fixture allowance — and a permanent archive that keeps selling buildings two, five, ten years from now.

Book a call →
Retainer tiers · 12-month engagements

Priced to your pipeline.

Every tier is a 12-month agreement billed monthly. One crew, one invoice, every active project filmed and delivered on the 5th. The more projects you run, the less you pay per build.

Single Site
$1,400
per project / mo
Active Pipeline
$1,200
per project / mo
Skyline · Anchor
$1,050
per project / mo
Portfolio
$850
per project / mo

Single Site

1 active project
$1,400/mo
$16,800 · 12 months
$1,400 / project
2 reels / project · month · drone coverage included

Active Pipeline

2–3 active projects
$3,600/mo
$43,200 · 12 months
$1,200 / project
2 reels / project · month · 14% volume discount
Anchor tier

Skyline

4–7 active projects
$5,250/mo
$63,000 · 12 months
$1,050 / project
2 reels / project · month + quarterly milestone films
  • 2 cinematic reels per active project every month (10–14 project reels / mo)
  • +2 bonus promo reels (under 10s) every month — hooks, teasers, paid-ad cutdowns
  • Aerial drone coverage on every shoot day
  • Time-lapse rig on one flagship build
  • Investor cutdown for capital calls
  • Quarterly milestone film per project
  • Brand-locked color grade + motion intro
Year total: $63,000. Up to 120 project reels + 24 bonus promo reels a year at $1,050 / project / mo. Less than one fixture allowance on a Westside build — and it films all of them.

Portfolio

10+ active projects
$8,500/mo
$102,000 · 12 months
$850 / project
2 reels / project · month · embedded crew

4 new retainer slots per quarter. 2 slots remaining this quarter. Engagements starting in July lock current rates for the full 12 months.

Included in every retainer
  • Drone + on-ground coverage on every shoot day
  • Music licensed for commercial use
  • Vertical (9:16) and landscape (16:9) master cuts
  • Raw 4K footage archived monthly
  • Two rounds of revisions per deliverable
  • Dedicated producer · 12-month agreement
04 — Request your retainer

Pick a package. We'll handle the cinema.

Tell us about your pipeline. We'll confirm scope on a 20-minute call and send a 12-month production calendar within 24 hours.

Property size doesn't change the price — it helps us plan crew, drone flight paths, and shoot duration.

We'll match a package (or bundle) to your budget on the call.

05 — Frequently asked

Everything developers ask before signing.

Deliverables, timelines, ownership, airspace, results. If your question isn't here, ask on the intro call.

What exactly do I get every month?+

For each active project on your retainer: 2 cinematic reels per month (60–90s each — one detail, one action). Every tier also includes 2 bonus promo reels (under 10s) every month — hooks, teasers, and paid-ad cutdowns you can push out immediately. All reels delivered in vertical (9:16) and landscape (16:9) masters, with drone coverage on every shoot day, licensed music, color grading, and captions included. Skyline tier adds a quarterly milestone film per project; Portfolio tier adds twin time-lapse rigs and an anchor brand film every 6 months.

How long from shoot day to delivery?+

First cut lands within 5 business days. One round of revisions, final masters by day 8. Rush turnarounds (48h) available for milestone reveals — topping-out, ribbon-cuttings, groundbreakings.

Do you handle FAA / Part 107 drone compliance?+

Yes. All pilots are Part 107 licensed with $2M liability. We file LAANC authorizations for controlled LA airspace (LAX, Van Nuys, BUR, SMO) and coordinate directly with your site super for lift plans.

Who owns the footage?+

You do. Full commercial usage rights on all delivered masters, raw drone plates, and stills — perpetual, unlimited channels. Music is licensed under our sync agreement and covered for the life of the piece.

Can you cover multiple job sites in one day?+

Within a ~25-mile LA radius, yes — Tier 2 and Full Portfolio retainers assume 2–4 sites per production day. Outside LA county we bill a flat travel day.

What if a project pauses or wraps mid-retainer?+

Swap the slot for another active project in your portfolio at no cost. Unused shoot days roll forward one month. Retainer term stays 12 months.

Do you post to our social channels or just deliver files?+

Delivery is default. Add the Meta Social Engine or LinkedIn Authority add-on and we handle scheduling, captions, hashtags, community replies, and monthly analytics — cut from the same shoot footage.

How does onboarding work?+

Day 1: kickoff call, brand guide + shot-list intake. Day 3: site walk (virtual or in-person) and 12-month production calendar. Day 7–14: first shoot. First reel live within 3 weeks of signing.

What kind of results should I expect?+

Developers running this stack typically see 8–12× organic reach on LinkedIn vs static posts, materially faster lease-up / pre-sale interest, and a portfolio asset library that doubles as investor and capital-partner collateral.

Do you work with GCs and architects, or only developers?+

Both. Roughly 60% developers, 30% GCs / design-build, 10% architecture firms and brokerages using the footage for pitch decks and RFP responses.

How is the contract structured?+

Because construction timelines run long — most ground-up projects take 12–24 months from break-ground to delivery — all retainers are a 12-month engagement so we can actually capture the arc of the build. It's billed as a simple monthly breakdown: one flat invoice on the 1st of each month, no upfront lump sum, no per-shoot surprises. The monthly rate locks in your production day, delivery slots, drone crew, edit suite, and music licensing for the full term. Month 13 renews month-to-month unless you re-sign for another 12.